Firneo BD Roundtable on
Managing Complex Relationships
hosted by Anthony Thomas
Held on Wednesday, June 26th - 12:30PM ET to 2pm ET
Read the top insights shared by members who were part of the conversation
“How can you satisfy a variety of important stakeholders (customers, partners, my boss, investors) when everyone wants something different and their needs are in conflict with each other?”
Write down your take on the goals of each stakeholder and validate with each. Once validated, come up with and socialize the solution you feel satisfies the most objectives. Pre-sell stakeholders before decision oriented meetings.
What is the goal they’ve set for you to be measured against? Which of their needs does it align with? Can you focus on that while also laying some groundwork for when the goal posts change in the future?
“Relationship management strategies for keeping a large number of relationships warm while still making it feel authentic and genuine
It’s not revelatory, but actually be genuine. Don’t expect immediate results, keep being genuine even if you get little in return, your consistency will be valued one day. And when it is, don’t be afraid to ask.
“Time is our most precious commodity, but building relationships also take time - do you ever feel like you're spending too much time (or not enough) on relationship management?”
Always. And both. It’s about being clear with yourself on why you’re in one camp or the other and sorting out why it feels that way. E.g. (1) we might feel we are spending too much time on RM when it’s at the expense of something else that we wish we had time for. Why? How do we realign our time to make both possible? E.g. (2) we don’t feel we spend enough time on RM. Why? What’s keeping us from spending that time on RM? Is that function a higher priority toward your goals? Will cost you more (not just $) in short vs long term to not be doing RM or not be doing the thing that’s keeping you from RM?
Get comfortable with uncertainty around relationship ROI. Put in effort in spite of it. Make sure to nurture your own human needs in business relationships. Sometimes getting lunch with someone is what you want to do just because that person is great. That’s ok if it satisfies a need for you, even if it doesn’t complete a transaction
WHAT IS FIRNEO BD?
Firneo BD is a community of Business Development and Partnerships professionals from companies like WeWork, Facebook, Google, Quora, and more. Meet with like-minded peers at regular events that are focused on building real, meaningful relationships, sharing knowledge, and finding your people.
WHO SHOULD ATTEND FIRNEO EVENTS?
Firneo is an inclusive professional development community that welcomes people from all industries and companies. We're about building strong relationships and sharing knowledge with peers. We're NOT about slinging business cards and generating leads.
Firneo events are right for you if:
You are in a job where building and managing long-term relationships is important
You enjoy learning from and sharing knowledge with peers
You work in tech, media, real estate, non-profit, or other industries
You want to level up in your career and help others to do the same
Firneo events are wrong for you if:
You are there to pitch your business and generate leads
You're looking to get help but not offer any help