Partner-Led
Growth Bootcamp

Compress 10 years of on-the-job learning into weeks with on-demand training and coaching.   Shortcut the learning curve and build a successful partner program faster

Certified Partnerships professional

You just “fell into” a Partnerships role

Congrats! But now...

  • Your point of contact stopped responding to your emails.
  • The VP of Product won’t prioritize your integration on the roadmap.
  • Your partners aren’t delivering you any leads
  • And your CEO just sent you another email asking for a progress report from the Partnerships team

Next Cohort

April 29th -
June 23rd, 2023

Live Meetings

Wednesdays
6pm-8pm ET

Commitment

3-5 hours
per week

Capacity

Limited to
25 people

Access

Lifetime access to module materials

Bonuses

Tools, templates, Firneo community +more

Partnerships isn't rocket science - it's harder

The challenge is: You didn’t learn this stuff in school. Unlike traditional roles, like Accounting or Finance - it’s not a single discipline that you can learn in a textbook.

There’s a complex web of skills that you need to weave together in order to be successful in this job.

  • Your point of contact stopped responding to your emails.
  • The VP of Product won't prioritize your integration on the roadmap.
  • The deal you closed last quarter isn't generating the traction you expected.
  • And your CEO just sent another email asking for a progress report from the Partnerships team.

Now what do you do?

Join the Partner-Led Growth Bootcamp

Get the frameworks, tactics, templates, and 1:1 coaching from world-class partner leaders who’ve built the biggest partner ecosystem.

Our program is designed to give you the convenience of a flexible, on-demand online course with the effectiveness of one-on-one coaching.

Enroll now to get instant access to:

IN-DEPTH CURRICULUM

Partner Manager Playbook Course

Get the blueprint for building a high-performance partnerships engine. 

Go deep on 50+ topics that cover every aspect of the partnering process, from getting internal buy-in to scaling partner ecosystems.

PERSONALIZED SUPPORT

One-on-One Coaching

Get paired with an experienced Partnerships Coach who will help you to diagnose & troubleshoot issues that are holding back your partner program’s success. Have a consistent resource in your corner to help you break through challenges that are choking your partner program.

ACTIONABLE TOOLS

Tools & Templates

Move faster on every deal by leveraging templates, swipe files, and tools designed & used by seasoned partnerships professionals. Optimize daily processes and streamline your workflows with curated guides. 

EXPERT INSIGHT

Real-World Case Studies

Step into the shoes of the partnership experts as they recount tales of partnerships. Work through the nuances of navigating complex scenarios firsthand and sharpen your decision-making skills by asking yourself, 'How would I handle that?'

resume boost

Recognition and Credibility

After completing the program, you'll earn a certificate & badge that shows off your newfound knowledge & skills to the world.

You’ll learn directly from experienced mentors who’ve done deals for the top companies in the world

Scott Pollack

Your Head Coach

The program was designed by and is led by Firneo CEO Scott Pollack, a 20-year partnerships veteran from American Express, WeWork, and Dow Chemical, and best-selling author of What, Exactly, Is Business Development?: A Primer on How Deals Get Done

Learn from experts who built partner programs at companies like:

Bonuses and perks

Resources to support your entire career

After the program ends, you’ll continue your learning journey with access to bonus resources that will help you for the rest of your career

Free Bonus

Join our growing alumni community

Get access to networking opportunities, career support, and expert mentorship reserved exclusively for alumni

Continuous access to learning material

Revisit any of the learning modules, tools, templates, and resources shared during the program

Free Bonus

Build your personal brand as a thought leader

be featured in content, speak at events, and become a recognized contributor to the partnerships ecosystem

Free Bonus

60+ hours of insights from top partnerships leaders

You’ll get insights from experienced and seasoned experts who’ve done deals for the top companies in the world.

Free Bonus

Course Curriculum

What you'll learn

During the program, you’ll learn the blueprint for building a high-performance partnerships engine.  

Get internal alignment & resources, get in the door with the right partners, and launch, enable, & scale your partner program to deliver profitable growth and a 10X ROI.

Understanding Value

UNIT One

In Unit 1, we’ll explore what "partnerships" really means to you -- and to everyone else at your company. You’ll build a strong foundation for the rest of the program, meet your fellow students, and start applying what you learn to your own company.

  • ​The Opportunity for Partnerships
  • ​The Many Faces of Value
  • ​Determining what is Long-Term
  • ​Exploring Sources of Value
  • ​Understanding stakeholders within your own organization and what they care about

Getting Buy-In

UNIT Two

In Unit 2, we’ll start the process of identifying and prioritizing partnership opportunities that not only get results, but get buy-in.

  • ​Identifying what matters to your company
  • ​The #1 Killer of Deals (and Careers)
  • ​How partnerships looks across different companies and organizations
  • ​The Value Alignment Framework
  • ​How Companies Think​
  • ​Net Perceived Value
  • ​The Having Value Phase
  • ​Identifying Opportunities
  • ​Reactive vs. Proactive Opportunities
  • ​Reporting Lines and the impact on opportunities

Building Business Cases

UNIT Three

In Unit 3, you’ll start building a business case to size opportunities, align with stakeholders, and get resources

  • ​Assessing Opportunities
  • Finding Best-Fit Opportunities
  • Building a Business Case
  • Identifying your organization’s power centers
  • Stakeholder management
  • Sizing Opportunities
  • Financial modeling for partnerships
  • Assessing Resource Constraints
  • Securing Resources and Internal Alignment

Prioritizing Pipelines

UNIT Four

In Unit 4, we’ll explore how partnerships compare to other go-to-market strategies so that you can do deals with the full support of internal stakeholders.

  • Go-to-market Strategy
  • Evaluating Build vs. Buy vs. Partner
  • The Pros and Cons of Partnership
  • Types of Partnerships
  • Storytelling & Business Cases
  • Driving Internal Decisions
  • KPIs and setting expectations
  • Leading without positional authority
  • Short-term wins vs Long-term wins

Getting In the Door

UNIT Five

In Unt 5, you’ll start identifying prospective partners and building a killer deal pipeline. You’ll learn how to craft a winning pitch that can help open doors and set you up to quickly win deals.

  • The Communicating Value Phase
  • Recognizing Vanity Partnerships
  • What Prospective Partners Are Thinking About You
  • Defining your ideal partner profile
  • Crafting a Value Hypothesis
  • Identifying Prospective Partners
  • Validating Partner Interest
  • Building and Prioritizing a Partner Pipeline

Negotiations & Deal Structuring

UNIT SIX

In Unit 6, you’ll “get in the door” with prospective partners, and learn how to leverage different types of champions within their companies to drive deals to close.

  • Prospecting Ideal Contacts
  • Deciphering Org Structures
  • How Org Structures Impact Perceived Value
  • Understanding Organizations from the Outside
  • Deciding on Seniority Levels for Ideal Contacts
  • Nurturing Champions
  • The Psychology of Motivating Champions
  • The 5 Types of Champions
  • Tactics for Getting in the Door
  • ​Finding Connectors
  • ​When to Use Warm vs. Cold Intros
  • ​Leveraging Navigators
  • ​Writing Effective Intro Emails​

Partner Enablement

UNIT Seven

In Unit 7, you’ll learn how to structure and negotiate partnerships. You’ll learn how to overcome roadblocks that can sink your deals, and bring a deal past the finish line

  • The First Partner Meeting
  • Testing Value Hypotheses
  • Interest-Building Meetings
  • Deal Structures
  • Key Deal Terms
  • Incentives and Deal Performance
  • A Tale of Two Sales Forces
  • ​Drafting a Term Sheet
  • Overcoming Roadblocks to Closing
  • ​The Impact of Company Culture and Processes on Closing
  • Fundamentals of Negotiation
  • When and How to Work with Lawyers
  • ​Legal Risk vs. Business Risk
  • ​Closing Deals

Scaling Partner Programs

UNIT Eight

In Unit 8, you’ll bring your partnership to market. You’ll create a plan to launch, manage, and scale your partnerships so that you can create the maximum impact.

  • The Delivering Value Phase
  • Preparing for Partner Launch
  • Engaging Key Teams
  • Creating a Launch Plan
  • Aligning on KPIs
  • Building a Partner KPI Dashboard
  • Partner Management
  • Establishing Feedback Loops
  • Expanding Partner Relationships
  • The Evolution of Partnerships
  • Detecting Issues in Partnerships
  • Terminating Partnerships
  • Building Partner Programs
  • Ecosystems and Platforms
  • What Comes Next

By the end of the program you will know how to…

Have a clear process for building scalable partnership programs.

Build and prioritize a pipeline of the highest-performing deals.

Overcome roadblocks & conflicts that can sink your partnerships.

​Align with internal stakeholders to gain buy-in and secure resources.

​Demonstrate the value of partnerships (and your role) to your execs.

​Build an incredible network of peers that opens doors.

Influence company-wide strategy and maintain a seat at the table.

​Deliver continuous results to make decisions and have a greater impact.

Transform Your Career

Boost your capabilities, your confidence, and your career

Testimonials

Check out more of what our students & expert mentors have to say about their Firneo experience

Get Started

Get started today so you can get promoted tomorrow

Apply now to speak to a program advisor and see if you’re eligible for our private beta program

Self-Paced Learning

Learn at your own pace, according to your schedule

Time Commitment

2-3 hours per week total

Bonuses

Tools, templates, and a private community

Payment Options:

Flexible payment options that work for you

$0

Your company may pay for you to join - we’ll help you talk to HR or your boss.

̶$̶6̶6̶0̶/ Month $550 / Month For 3 Months - Limited Access Beta Pricing

Split the payments into monthly installments - with no interest and no fees.

 $̶1̶,̶7̶9̶7̶ $1,497Limited Access Beta Pricing

Save 10% when you pay in full

Apply for the Partner-Led Growth Bootcamp Beta

Enrollment Includes

  • Ongoing access to 50+ self-paced learning modules
  • Two 1:1 coaching sessions with a highly-experienced partner leader
  • Project-based learning to apply what you learn to real-world challenges
  • Real-world expert case studies to learn from those who've been in your shoes
  • Templates and resources to quickly apply what you learn
  • Certificate and badge to boost your professional credentials
  • Access to an exclusive community of partner peers and experts

100% Risk Free

Kick-Ass Guarantee

If you don’t start kicking ass in your career during the first 2 weeks of the program, you’ll get a full refund.

Average Salary by Seniority

Salary by Seniority Graph

Source: Crossbeam State of the Partner Ecosystem Report

100X ROI

What would you do with an extra $30k, $50k — even $70k per year?

Average Salary by Seniority

Salary by Seniority graph

Source: Crossbeam State of the Partner Ecosystem Report

As a Certified Partnerships Professional, you’ll be able to have a greater impact at your company and be a shoe-in for promotion.

Did you know that the average jump in salary from Partnerships Manager to Director is an additional $70K, and the average salary jump from Director to VP is an additional $50K?

Every minute that you’re not focused on leveling up your career is time you’re wasting and money you’re leaving on the table.

FAQ

Who is this program for?

This program is ideal for:

1. Current partnerships professionals who want to accelerate their on-the-job learning, operate with more confidence, and create more impact in their companies.

2. ​Experienced professionals from adjacent fields (such as sales, consulting, lawyer, customer success, product management) who are looking to transition into partnerships and want to build a strong foundation in the role.

Do I need to attend classes live?

No.  The course materials are pre-recorded and avaiabl on-demand, so that you’ll be able to review it on your own schedule (plus, you’ll get lifetime access so that you can always refresh yourself).

What will this cost?

The program costs $1,797.  We have monthly payment plans available.

Can I still participate if I’m not working in Partnerships?

Absolutely. While the program is designed to help partnerships professionals create an immediate impact at work, you will gain knowledge and skills that you will carry into your next job and for your whole career.

What is the time commitment?

This program is designed to be flexible for busy working professionals. All learning material is self-paced, so you can access the material in accordance with your schedule. Coaching session can be scheduled with your coach.

For the best results, we recomed investing 2-3 hours per week for 4 weeks to complete the program.

Is this in-person or virtual?

The entire program is virtual.  You can review the materials, engage with your coach, and use the templates and tools, and participate in the case studies from anywhere in the world.

Will my company pay for it?

Quite possibly. Many companies designated “Professional Development” or “Learning & Development” (L&D) budgets for these types of programs.

If you are accepted into the program, we can help you talk to your manager or HR team.

Why is there an application process?

We limit the number of participants so you can get personalized attention and build relationships with your expert coach.

Application Form

Why do you want to join the Partner-Led Growth Bootcamp?

What are your professional goals for the next 12 months?

What salary increase do you hope to achieve over the next 12 months?

On average, a promotion from Manager to Director in BD & Partnerships is a $50K+ bump

How are you planning on funding your enrollment in the program?

Due to the limited availability of coaches, we can only accept a limited number of people into the program at a time. If accepted into the Bootcamp, you will have 3 days to complete your enrollment before we have to release your spot to another participant

Did anyone refer you to the program? If so, who referred you?

If you were invited into the program today, is there anything holding you back from participating?

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