Build a strong foundation for a killer partner program

Learn the proven playbook for getting your whole company on board with a winning partnerships strategy.

Certified Partnerships professional

You just “fell into” a Partnerships role

Congrats! But now...

  • Your point of contact stopped responding to your emails.
  • The VP of Product won’t prioritize your integration on the roadmap.
  • Your partners aren’t delivering you any leads
  • And your CEO just sent you another email asking for a progress report from the Partnerships team

Next Cohort

April 29th -
June 23rd, 2023

Live Meetings

6pm-8pm ET


3-5 hours
per week


Limited to
25 people


Lifetime access to module materials


Tools, templates, Firneo community +more

Build (or Fix) Your Partnerships Strategy

Successful partner programs aren’t built by accident.  They’re the result of careful planning and a smart partnerships strategy. 

In our Mastering Partnerships Strategy course,
in 30 days you’ll know how to:

Diagnose issues that cause most partnership programs to fail

Get buy-in and secure resources from sales, marketing, product, and other stakeholders

Build a business case that proves the value that partnerships brings to your team and company

Ensure that you’re prioritizing the right partners so you don’t waste time with the wrong ones

Want to master partnership strategy and be ready to sell your CEO? 

Join the waitlist and be the first to know when it opens for enrollment

Join the Waitlist

Here's how it works:

Expert-Led Discussions

Join interactive live sessions led by seasoned mentors

Participate in weekly live sessions to compare notes with peers in group discussions led by a highly-experienced partnerships leader


Build an incredible network for feedback and support

Foster strong relationships with a tight-knit cohort of partnership leaders that’ll last your whole career


Get hands-on practice in the “Partnership Simulator

Challenge yourself in interactive simulations to practice skills like negotiating deals, writing better emails, creating business cases, and overcoming roadblocks & conflicts with partners.


Learn to avoid common partnerships mistakes

Put yourself into the shoes of experts as you hear their stories of partnerships gone awry - and work out “how would I handle that?”

Want to know when it’s ready?

Join the Waitlist

You’ll learn directly from experienced mentors who’ve led partnership strategy for the top companies in the world

Scott Pollack

Your instructor

The program was designed by and is led by Firneo CEO Scott Pollack, a 20-year partnerships veteran from American Express, WeWork, and Dow Chemical, and best-selling author of What, Exactly, Is Business Development?: A Primer on How Deals Get Done

Hear the stories & lessons of partnership leaders from:

Bonuses and perks

Resources to support your entire career

After the program ends, you’ll continue your learning journey with access to bonus resources that will help you for the rest of your career

Free Bonus

Join our growing alumni community

Get access to networking opportunities, career support, and expert mentorship reserved exclusively for alumni

Continuous access to learning material

Revisit any of the learning modules, tools, templates, and resources shared during the program

Free Bonus

Build your personal brand as a thought leader

be featured in content, speak at events, and become a recognized contributor to the partnerships ecosystem

Free Bonus

60+ hours of insights from top partnerships leaders

You’ll get insights from experienced and seasoned experts who’ve done deals for the top companies in the world.

Free Bonus

Want to master partnership strategy and be ready to sell your CEO? 

Join the waitlist and be the first to know when it opens for enrollment

Join the Waitlist

Building & Scaling Impactful Partner Programs

Deliver results for your company’s partnerships program, including how to:

  • Land meetings with decision-makers and open doors
  • Overcome roadblocks and structure lucrative partnership deals
  • Drive results and close deals successfully 
  • Gauge partner success and optimize performance
  • Expand your reach with ecosystems that leverage partnerships for acquisitions

Have a clear process for building scalable partnership programs.

Have a clear process for building scalable partnership programs.

Have a clear process for building scalable partnership programs.

Build and prioritize a pipeline of the highest-performing deals.

Overcome roadblocks & conflicts that can sink your partnerships.

​Align with internal stakeholders to gain buy-in and secure resources.

​Demonstrate the value of partnerships (and your role) to your execs.

​Build an incredible network of peers that opens doors.

Influence company-wide strategy and maintain a seat at the table.

​Deliver continuous results to make decisions and have a greater impact.


Who is this program for?

This program is ideal for:

1. Current partnerships professionals who want to accelerate their on-the-job learning, operate with more confidence, and create more impact in their companies.

2. ​Experienced professionals from adjacent fields (such as sales, consulting, lawyer, customer success, product management) who are looking to transition into partnerships and want to build a strong foundation in the role.

Do I need to attend classes live?

The course materials are pre-recorded and will be released each week on Saturday so that you’ll be able to review it on your own schedule (plus, you’ll get lifetime access so that you can always refresh yourself).

In addition, throughout each week there’ll be opportunities to engage in live cohort discussions, peer 1:1s, and other events with your fellow students. It is strongly recommended that you attend each cohort discussion in order to maximize your learning, though other events are optional.

What will this cost?

The 8-week program costs $3,497.  We have monthly payment plans available.

Can I still participate if I’m not working in Partnerships?

Absolutely. While the program is designed to help partnerships professionals create an immediate impact at work, you will gain knowledge and skills that you will carry into your next job and for your whole career.

What is the time commitment?

This program is designed for busy working professionals. You should expect to spend 3 to 5 hours per week in total, between reviewing course materials, applying your knowledge to assignments, and participating in group discussions & events.

It’s an intense program, but consider it as an 8-week investment that compounds over the next several decades of your career.

Is this in-person or virtual?

The entire program is virtual.  You can review the materials, engage with the community, use the templates and tools, and participate in the cohort experiences from anywhere in the world.

Will my company pay for it?

Quite possibly. Many companies designated “Professional Development” or “Learning & Development” (L&D) budgets for these types of programs.

If you are accepted into the program, we can help you talk to your manager or HR team.

Why is there an application process?

We limit the number of participants in each cohort so you can get personalized attention and build relationships with a tight-knit group of peers. This requires us to have an application process so that we can ensure the right mix of participants in each cohort.